{"product_id":"new-era-9forty-new-york-yankees-league-essential-cap-osfa-red-white","title":"NEW ERA - 9FORTY NEW YORK YANKEES LEAGUE ESSENTIAL CAP - OSFA - RED\/WHITE","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/9208\/1391\/files\/logonewera.jpg?v=1778847794\" alt=\"\" width=\"150\" height=\"104\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe New Era Cap Company is an American headwear company headquartered in Buffalo, \u003cbr\u003eNew York. It was founded in 1920. New Era has over 500 different licenses in its portfolio. \u003cbr\u003eSince 1993 they have been the exclusive baseball cap supplier for Major League \u003cbr\u003eBaseball (MLB). \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHistory \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn 1920, Ehrhardt Koch borrowed $1,000 from his sister, Rose, and $1,000 from his co\u003cbr\u003eworker Joe and started his own cap company, the \"E. Koch Cap Company.\" Production \u003cbr\u003estarted on the third floor of 1830 Genesee Street in Buffalo, New York. The company started with 14 employees, including Ehrhardt’s sister Rose, Ehrhardt's son, Harold, and Rose's son Wally Domas.\u003c\/p\u003e\n\u003cp\u003eIn 1920, the company produced 60,000 caps. In 1934, New Era began producing caps for the Cleveland Indians, which would be their first Major League Baseball (MLB) contract. In 1954, the company’s fitted pro cap was modernized, redesigned and named the 59Fifty, aka the \"Brooklyn Style\" cap, by Harold Koch, who introduced many design improvements and innovations while head of New Era.\u003c\/p\u003e\n\u003cp\u003eBy 1965, New Era was supplying caps to about 10 of the 20 MLB teams. In 1993, New Era \u003cbr\u003ewas granted the first exclusive license with MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams. \u003c\/p\u003e\n\u003cp\u003eIn 2001, Chris Koch was named CEO. In the 2010s, while New Era had long been associated with baseball, the company focused on delving into football and other sports leagues. In \u003cbr\u003e2012, it acquired full exclusive sideline rights for the National Football League (NFL). In 2013, New Era signed with Australian cricket's Big Bash League as their official cap provider. New Era signed an additional deal in 2015 with Manchester United. In 2017, New Era signed exclusive rights for NBA on-court products. This made New Era the first headwear company to have exclusive rights for MLB, the NFL, and the NBA simultaneously.\u003c\/p\u003e\n\u003cp\u003eIt was announced on August 13, 2016, that New Era and the Buffalo Bills reached an \u003cbr\u003eagreement for naming rights for Ralph Wilson Stadium. The Bills and New Era officially \u003cbr\u003eannounced the stadium's new name of New Era Field five days later, on August 18, \u003cbr\u003e2016.After the Bills released CEO Russ Brandon in May 2018, New Era hired Brandon in an executive position. A day later, New Era denied the hiring had taken place.[4] The Athletic, \u003cbr\u003ewhich made the initial claim, continues to insist the hiring happened and that Brandon had been quietly fired after the story broke. The stadium sponsorship agreement was ended at \u003cbr\u003eNew Era's request in 2020, and the stadium was renamed Bills Stadium.\u003c\/p\u003e\n\u003cp\u003eOn September 12, 2018, it was announced that New Era would be the official outfitter for \u003cbr\u003ethe Canadian Football League starting in the 2019 season. The company has been a \u003cbr\u003elicensee of the CFL for headwear and apparel since January 2011 and it will be the first time that the company provides football uniforms and sideline apparel. On the 22nd April 2021 it was announced that New Era would become a Merchandise Partner of the 2021 Rugby League World Cup.\u003c\/p\u003e\n\u003cp\u003ePay your respects to the most successful MLB franchise of all time by wearing an official New Era New York Yankees League Essential 9FORTY cap. Featuring an adjustable fabric strap at the rear, the contoured crown guarantees all-day comfort and customisable sizing. While the Yankees logo is embroidered front and centre, our own New Era flag is also applied to the wearer’s left. The curved visor keeps the sun from your eyes and provides plenty of shade on hot days.\u003c\/p\u003e\n\u003ch2 class=\"h4 accordion__title\"\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv id=\"ProductDescription-description-template--17371104346285__main-content\" class=\"collapsible__content\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003eReach for your favourite go-to accessory this MLB season. Crafted in all-over cardinal red, this New York Yankees supporters cap takes you from the pitch to the streets in effortless style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdjustable 9FORTY profile\u003c\/li\u003e\n\u003cli\u003eAll-over cardinal red rounded crown with structured front panels\u003c\/li\u003e\n\u003cli\u003eMatching red fully curved visor\u003c\/li\u003e\n\u003cli\u003eNew York Yankees’ famous 'NY’ logo embroidered to the front in white\u003c\/li\u003e\n\u003cli\u003eTonal top button and stitched eyelets\u003c\/li\u003e\n\u003cli\u003eAdjustable closure to the rear\u003c\/li\u003e\n\u003cli\u003eWhite New Era flag embroidered to the left hand side\u003c\/li\u003e\n\u003cli\u003eMade from 100% cotton woven fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NEW ERA","offers":[{"title":"Default Title","offer_id":57980377989445,"sku":null,"price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/9208\/1391\/files\/Y4994.webp?v=1778932763","url":"https:\/\/www.marcelskateshop.be\/products\/new-era-9forty-new-york-yankees-league-essential-cap-osfa-red-white","provider":"Marcel Skateshop","version":"1.0","type":"link"}