POETIC COLLECTIVE

POETIC COLLECTIVE - SHORT SLEEVED SHIRT - ZINC

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What “is” skateboarding? A seven-ply piece of maple? Thirty-three inches of length and no more? “Not a crime?”

Just as skateboarding often eludes definition — existing in a purgatory between physical expression and existential thought — poetry uses language to access a similar type of feeling and add something new to our shared experience.

The history of skateboarding, though, is far shorter than the history of language. We are just beginning to have a well from which to draw when placing skateboarding in the context of everything else. But what else influences? On the heels of a sort of renaissance of small European board brands, Poetic Collective has begun to ascend much like its spiritual predecessor, Polar, out of Sweden and into a growing perspective on what exactly skateboarding “is.

- Tom Botwid, founder and owner of Poetic Collective